Companies seeking traction and growth look to me when they need a C-Suite Executive to transform, build, or bring integration across the business.

My career journey started as an intrapreneur at companies like Cemex, Eli Lilly, and Monsanto, where I learned the complex nature of transformation and growth within a corporate structure, across regional and global functions.  

With experience comes strategic vision and that’s part of the value proposition I bring to startups and mid-size companies affected by rapidly changing markets, consumers, and regulations.

Having the unique combination of expertise in roadmap design, as well as an understanding of how to leverage technology for market reach and speed of execution, I partner with organizations in exciting ways to help them stay connected with their quickly evolving landscape.

I have created programs for admired brands that still carry some of the original DNA my teams and I ideated. My experience with best-in-class CEOs, executives, and boards, as well as NGOs and nonprofits, has given me the opportunity to delve into industries of all kinds and create growth narratives for pitch decks, boards, media, and consumers alike.

No project is too big or too small - from completely overhauling an entire operating model touching upon people, tech, and funding to integrating a new MarComm system across cultures and markets in a way that cohesively unites an organization around a brand.

Understanding the challenges of transformation, I have the tenacity to dig deep into the details to get to the heart of a great solution. I turn leadership into believers of what’s possible and bring their stakeholders along with them as well.  And while I can cast vision and create a strategy, I also have the unique ability to delve into the details because let’s face it - it’s all in the details.

Originally born in Havana, Cuba, I’ve had the privilege of living all over the US and on four continents, leading teams just about everywhere in the world. My global work and living experiences have given me first-hand knowledge of the power of culture on a brand.

Partnering with leaders and owners to grow and transform companies is the work that I’m passionate about, and I look forward to continuing it across the US and throughout the world.

I look forward to connecting.