Solutions
Solutions
Brand Development and Strategy
We see brands as drivers of business transformation and agents of growth impacting an entire organization. But, achieving these results requires a modern approach beyond look, feel and logo; an approach that defines purpose, is experience-based and is powered by relevant digital technology.
Brands that achieve extraordinary results in the market have strategic purpose, engage with digitally enabled experiences relevant to the audience and drive growth from the inside-out. These brands are blend of inspirational employer branding and an aligned internal culture brought together through the marriage of digital marketing and sales enablement.
We know this because we have successfully helped our clients integrate these branding approaches throughout their organizations to prove that when a brand connects with both its customers and employees it will highly perform in the marketplace.
Marketing and Social Media
When our clients call us, they have usually been pouring a lot of money into social media and data gathering with little to show for it. Customer data means nothing if you can’t align it with customer expectations and integrate the findings across customer touch points.
We understand the need to transform marketing in a way that it embraces customer-data driven strategies to connect with your audience, but the outcome must be done from the customer’s perspective. Marketing can only drive demand when it is based on real customer insights.
Our experience tells us data isn’t enough and technology only goes so far. We bring together experienced combination of practitioners—strategists, designers, writers and innovators— to create strategies and outcomes that will achieve consumer acquisition, increased value and brand loyalty that ultimately translate to sales and connection with your customer.
Communications and Public Relations
Clients seek us out to create integrated communications strategies when press releases alone, internal emails alone, or a combination of stand-alone efforts have not generated the traction and attention they had hoped for their messages.
Our experience lies in our ability to align corporate messages across the whole of an organization from the CEO’s office throughout the organization to employees at all levels, and externally to key stakeholders in an integrated way, with a unified voice employing a combination of digital technology and traditional media.
We have worked with some amazing brands to help them deliver results. From small scale campaigns to cross-continent public relations and everything in between, we connect brands to their audiences in ways that move your business forward.
Organizational Alignment
Our clients seek us out to partner with them to create inside-out growth strategies to increase the use of digital technology where appropriate, build organizational structures that enable innovation of new products, services and experiences, and align the internal culture to attract top talent.
We work first to understand your end desired goal, and partner with you to create a framework that will deliver a solid organizational transformation. How we do this work is as important as what we do. Our in-house and client experience has proven that creating lasting change happens only when we ensure the we leave in place have the skills to sustain the transformation, and the structure we have created can sustain the growth long after we are gone.
Customer Engagement and Experience
Our customer engagement work always starts from the customers’ perspective and includes vendors and external partners. We also weave in the internal team responsible for maintaining and improving the customer engagement and experience.
We bring a radical focus on customer expectations which means that our recommendations are grounded in their experience with your company’s brand. From there we craft an experiential journey that integrates the customers’ expectations, the business objectives and how your team will deliver against those objectives with digital technology.