As an  imaging and alignment intraoperative disrupter in the orthopedic industry, OrthoGrid Systems is a MedTech company that creates platforms and applications with unique AI-augmented technologies. As a small company with a post growth spurt, their brand message and marketing  had not kept up with demand in the market, and shifts in the customer and decision makers in a highly diversifying hospital and clinic space.

AM LLC tailor and integrated strategic solution to meet the needs of different market segments while transforming vital parts of the organization to scale and sustain growth.  Analysis, data, and industry benchmarking revealed key gaps and a roadmap was designed and developed, including:

• Creating corporate brand re-fresh and product rebrand aligned to corporate brand

• Transforming and Reorganizing the Marketing department and Marketing strategy for segment focus

• Launch new sales messaging across all segments

• Creating a not-before-had  public relations team, and and internal employee and executive communications strategy to align the organizational culture to the brand 

• Integrating data and analytics to newly created and existing digital platforms to provide more complete segment solutions, messaging and sales leads

• Creating a new blueprint for the customer touchpoint journey across the organization